Why having a baby often leads to the birth of brilliant business ideas.
It’s International Women’s Day on Friday 8th March. A day for celebration of women's achievements and progress towards gender equity, while also serving as a platform for envisioning and advancing future plans for empowerment and rights worldwide.
One of the most significant changes in a woman’s life is motherhood and in the context of International Women’s Day it is also a time to look at the effects motherhood has on careers and ambition. Recent conversations with women in my network have been around how their viewpoint around work has changed after having a baby. Whether by choice or circumstance, the re-evaluation of work post children often serves as the catalyst for a brilliant business idea.
As someone who experienced this first hand with the creation of Mother+, I am passionate about promoting motherhood as an opportunity to expand and diversify because yes, your life has changed, but so have your capabilities.
Here are five reasons why motherhood makes you a great entrepreneur:
Resilience and Determination: Motherhood is a crash course in resilience. The ability to bounce back from setbacks, handle uncertainties, and persevere through challenging times becomes a cornerstone for entrepreneurial success. We bring a level of determination that propels our business ideas forward unlike many others and often whilst managing bath and bedtimes.
Creative Problem Solving: Sleep-deprived nights and unpredictable parenting moments foster a unique kind of creativity. We learn to think on our feet, adapt to unexpected situations, and develop a knack for creative problem-solving—an invaluable skillset for entrepreneurial ventures.
Identifying Unmet Needs: The journey of motherhood unveils a world of unmet needs and challenges. From sleepless nights to finding the perfect baby products, we become adept problem solvers, identifying gaps in the market that scream for innovative solutions.
Market Insight and Empathy: The first-hand experience of navigating the demands of motherhood provides unparalleled market insight. We innately understand the needs and desires of our fellow parents, cultivating a deep sense of empathy that translates into products and services with a genuine, human touch.
Embracing Change and Evolution: Motherhood teaches adaptability. As children grow and needs change, we are accustomed to evolving their approaches. This adaptability is a key attribute in the world of business, where being open to change is often the difference between stagnation and success.
Of course, one of the most valuable assets to anyone looking to create a business is having a supportive community around you and this is what we aim to do at Mother+.
We strive to champion women within our community to showcase their brands at our events e.g. Happy Marlo, ZIG+STAR and Lune + Wild . This provides an invaluable foundation for testing ideas, gaining feedback, and establishing a customer base – all while sharing the highs and lows of balancing motherhood and business.
If this is something you are interested in doing with us at our upcoming events, get in touch here.